Kim Cochrane is a multi-disciplined, award-winning creative manager and visual communicator with 23+ years of professional in-house and agency experience in B2B, B2C, retail, food, sports, higher education and publishing lines of business.
Collaborates with other teams while managing designers, copywriters, freelancers, project managers and photographers to create a variety of successful marketing campaigns, brand strategy and standards, impressive packaging, unique layouts, large-format and complex spatial designs, appealing photography and more. Can create something beautiful and impactful while analyzing and planning at the same time. Walks the line between left and right brain thinking.
She thrives under pressure, juggles multiple clients, projects, timelines and budgets. Always has the client or customer’s goals in mind with every action, often suggesting improvements to better the end result.
CAPABILITIES
• Art Directing
• Brand Standards Development & Management
• Campaign Strategy & Development
• Copywriting, Editing & Proofing
• Digital Asset Management
• Digital Design
• Environmental Design
• Font Management
• Package Design
• Photo Shoot Planning & Directing
• Photo Editing
• POS Design
• Print Production
• Process Training
• Production Management
• Project Management
• Social Media Marketing
• Strategic Marketing Planning & Budgeting
• Team Management
TECHNICAL SKILLS
• Adobe Creative Suite
• Basecamp
• Extensis Suitcase
• GoDaddy
• Google Workplace
• Hootsuite
• Microsoft 365
• Salesforce
• Social Media platforms
• Slack
• University Type Client (UTC)
• Wordpress
• Ziflow
• Zoom
ACCOMPLISHMENTS
Art directed 3 different re-designs of the Kroger weekly circular ad and fresh photography that is seen in over 2,800 stores nationwide and in newspapers across the country, improving customer engagement and store visits with each update.
Solely created Kroger's 2016 enterprise-wide Refresh POS campaign creative that was used in over 2,800 stores nationwide, and further created and managed the accompanying campaign style guide and standards that were used in other marketing channels such as TV, OOH and digital.
Managed the re-brand of her alma mater, College of Mount St. Joseph, to Mount St. Joseph University, which included working with a local marketing agency and keeping the Mount community engaged in every step of the way.