UNIVERSITY OF CINCINNATI
MAINSTREET CELEBRATION CAMPAIGN

Created and implemented the MainStreet Celebration marketing campaign promoting a four-day celebration honoring the completion of MainStreet in the heart of University of Cincinnati’s campus.

Designed a custom logo and a teaser campaign that consisted of drink coasters that were placed on all tables of the food court and a 12″ round teaser poster hung throughout campus weeks prior to the event. The main campaign consisted of an 18″ round poster with daily event details, four t-shirts and four frisbees that were giveaways – one for each day of events. On the day of each event, the marketing department put hundreds of pinwheels throughout campus.

This event was highly successful, exceeding attendance expectations. The campaign team was awarded the University of Cincinnati’s Traveling Trophy Award.