MOUNT ST. JOSEPH UNIVERSITY
MARKETING COLLATERAL

Led the overall creative planning and execution of marketing and event collateral for Mount St. Joseph University, including the 36-page, bi-annual Mount News alumni magazine, with the goal of increasing enrollment and retention, as well as attendance at various University events. Managed co-op students, third-party agencies and freelancers while staying up-to-date on best practices in higher education design and marketing.

Created multiple audience-specific campaigns (for prospective high school students, prospective graduate students, alumni, donors, etc.), each with its own cohesive design and messaging through print and digital mediums.

Resulted in increased prospective student inquiries—and therefore applicants—to the Mount; elevated design standards for various event collateral; engaged prospective students and their parents, alumni and the community about the Mount and its offerings.