MOUNT ST. JOSEPH UNIVERSITY
RE-BRANDING

Managed and implemented the re-branding of College of Mount St. Joseph to Mount St. Joseph University within six months, which included custom marketing campaigns to inform the public, students, alumni, faculty and staff of the change—all on a very limited budget.

Created a “Move to U CREW” campaign to get the campus involved and excited about the change then developed a “Move to U” campaign that relied on students, faculty, alumni, staff and the community to help spread the word using yard signs and limited advertising. Worked hand-in-hand with a third party design firm to concept and develop the final Mount St. Joseph University logo. Created extensive brand standards and worked with campus and vendors to ensure new brand consistency.

Attendance of the July 1, 2014 Celebration event—which kicked-off the official use of the new Mount St. Joseph University name—far exceeded expectations. The Mount and local community were very excited about the progressive change.