KROGER WEEKLY CIRCULAR

Maintained and further developed the look, tone and feel of the 4 to 8 page weekly food circular for 2,800+ Kroger and its banner stores nationwide to best showcase the hottest items, prices and weekly promotions with eye-catching and appetizing food photography. Including creating custom store Grand Opening and Grand Re-Opening pieces, as well as all custom divisional variances and directing all fresh photography. Managed 3 complete re-designs to freshen up the layouts and photography.

Photography and creative assets were the foundation for other print and digital marketing channels, which required closely working with each creative and marketing team.

Directly contributed to reaching food sales goals and increased customer store visits. Received positive feedback from customers, divisions and merchandising teams.